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BMW Group Thailand
recently announced that Krisda Utamote is appointed as the new General Manager of MINI Thailand. He will assume his position at MINI Thailand starting from 1 October 2009.
Mr. Krisda (39) has been working with BMW Group Thailand since May 2001. He had been responsible for various functions, ranging from dealer network development, to BMW sales and to BMW Premium Selection. In his new position, he will be responsible for managing the MINI business, including brand management, marketing and sales.
Mr. Michael Kordys, the President of BMW Group Thailand said "We are very pleased to have Khun Krisda heading up our MINI business. With his all-round capabilities and excellent track records throughout the years with BMW Group Thailand, I am confident that Khun Krisda will continue growing the MINI business and making this already-strong brand even stronger."
“In the same occasion, we would like to express our appreciation to Khun Preecha Ninatkiattikul for his dedicated 2 years and his contribution to the success of MINI Thailand. We wish him a successful future with his secondment to head up the regional office of MINI at BMW Group Asia in Singapore.” noted Mr. Kordys.
About MINI in Thailand
MINI Thailand, as part of BMW Group Thailand, was established in 2002. Since launched, the MINI brand has been regarded as one of the strongest brand in Thailand, and known as “the most exciting premium small car”. Today, there are already over 2,000 MINI cars on the streets of Thailand, with ever stronger communities and fans.
MINI Thailand’s product portfolio include MINI One, MINI Cooper, MINI Cooper S; MINI Cooper Convertible, MINI Cooper S Convertible; MINI Cooper Clubman and MINI Cooper S Clubman; and John Cooper Works. MINI Thailand also runs a MINI Next, as a certified used car program.
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